Saripati is a group of small and medium enterprises (SMEs) in Cilegon, Banten which produces instant health drinks made from Indonesian herbal ingredients which are carefully selected and processed traditionally while maintaining the quality of the products produced. UKM which was founded in 2006 has the brand "LAER" on the products sold and marketed so far. Currently, LAER's products are widely known in the Cilegon area and are marketed to various retail marketing distribution channels, through traditional markets, special markets, smesco and modern markets, such as Carrefour, Lottemart, etc. Located in the area of Jakarta, Banten and Bandung.
Laer products have various types according to consumer needs, namely: Instant Red Ginger, Instant Ginger and Instant Turmeric Acid. This product is also packaged in various options according to the intended marketing distribution segmentation.
Vision: As a leader in UMKM herbal beverage products and to be the number 1 choice for consumers in every place where these products are marketed
Mission : (1) Maintain product quality; (2) Improve service for customer satisfaction; (3) Increase long-term cooperation and synergy with partners and related agencies; (4) Increase marketing area in Indonesia; (5) Develop export marketing ; (6) Play an active role in the development of partner SMEs in Indonesia.
